Wall Street

Overture Extends and Expands Search Agreements with CNN.com and ESPN.com, Signs New Deal with The Wall Street Journal Online

Company Adds Three New Content Match(TM) Agreements and Provides Yahoo! Search Results to CNN.com

PASADENA, Calif.--(BUSINESS WIRE)--April 5, 2004--

Online Stock Market Trading Overture Services, a wholly-owned subsidiary of Yahoo Inc. (Nasdaq:YHOO) and provider of essential online marketing services, today announced that it has extended its existing agreement with CNN.com and has expanded it to include additional Overture and Yahoo! products. In addition, the company announced that it has signed a new distribution agreement with the Wall Street Journal Online (WSJ.com) and that it has extended and enhanced its existing agreement with ESPN.com. All three deals are multi-year agreements.
"Today, CNN.com, ESPN.com and The Wall Street Journal Online -- three of the world's leading online brands -- are confirming their commitment to search through their relationship with Overture," said Bill Demas, senior vice president and general manager, Overture's Partner Business and Solutions Group. "Our comprehensive suite of sponsored search, Content Match and Yahoo! Search products enables us to offer partners the customized search solutions that meet their individual needs."

With Overture search advertising you target customers actively searching for what you sell. List Your Site with Overture and appear at the top of search results on leading sites like Yahoo!, MSN and Alta Vista. Overture search advertising reaches over 80% of active Internet users on sites like Yahoo! And now, they also can target your traffic to Local Searches. So, you can drive more foot traffic to your store.

Stock Investing Course As part of its enhanced agreement with CNN.com, Overture will replace CNN.com's existing Web search listings with results generated by Yahoo!'s Search Technology. In addition, Overture will begin to provide Content Match, its contextual advertising product, to multiple CNN sites and has extended its term of service as CNN.com's exclusive sponsored search provider.

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Stock Market Game "We're delighted to expand our relationship with Overture. CNN.com has consistently been the number one online news publishing site. Overture's strategy for creating a premium marketplace for contextual links fits perfectly with our goal of aggregating and serving a highly desirable audience," said David Payne, senior vice president and general manager, CNN.com. "In creating this new marketplace and in providing search result functionality, Overture and CNN.com are able to jointly leverage and monetize our valuable audience and tremendous traffic numbers."

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Stock Investing Game Under the terms of its new distribution agreement with WSJ.com, Overture will deliver Content Match results to WSJ.com's more than 689,000 online subscribers worldwide. In addition, Overture will provide sponsored search results to users of the WSJ.com's site search.

In the Agreement, (i) %(e, % %&s, % %ur% and %õahoo! Search Marketing% means Overture Services Limited, a company incorporated in England and Wales (company number 03971525 VAT number GB892211528) with its registered office at 5th Floor, 125 Shaftesbury Avenue, London WC2H 8AD, and trading, for the purposes of providing the services to which this Agreement relates, under the name of Yahoo! Search Marketing.

Journal Prime Rate Street Wall "We are very pleased to partner with Overture to add their sponsored search and Content Match capabilities to our site," said Randy Kilgore, vice president of advertising, The Wall Street Journal Online. "We selected Overture because of its flexibility, support and integrated solutions, and look forward to working with them to provide our subscribers the most up-to-date, relevant information possible."

Overture Services has settled a lawsuit brought by insurer Geico, over trademark registration. The Government Employees Insurance Co (Geico) filed a federal lawsuit in May, accusing Overture and search engine Google of damaging its trademark by letting other advertisers bid on its trademarked terms in search ad. Overture, the paid inclusion division of Yahoo!, and Google attempted to have the trademark infringement claims dismissed, but a judge in August turned down the application and allowed the case to proceed.

Stock Market News With ESPN.com, Overture has renewed and extended its existing sponsored search agreement to include Content Match. The enhanced relationship offers users a more robust keyword search, ESPN.com site search and comprehensive Web search experience.

Stock Investing Basics "We are excited to extend our relationship with Overture to add its contextual listings to ESPN.com, which will provide even more relevant information across our site," said John Kosner, senior vice president and general manager, ESPN.com. "Having multiple search products with our content allows us to offer far more customized information to our users."

Stock Investing Software "These partnerships will greatly benefit advertisers and users alike. By establishing and deepening relationships with leading publishers like CNN.com, ESPN.com and WSJ.com, Overture can now provide advertisers even more ways to connect with customers," said Demas.

Stock Market Trading About Overture

Stock Investing For Dummy Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif., with U.S. offices in New York, Chicago and San Mateo, Calif. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com. Overture is a service mark of Overture Services, Inc.

Stock Market Crash Contacts

Stock Investing Tip
Overture Services
Gaude Lydia Paez, 626-685-5608 (media)
or
Yahoo! Investor Relations
Cathy La Rocca, 408-349-5188

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