Wall Street

Dow Jones & Company Reports April 2004 Advertising Volume

NEW YORK--(BUSINESS WIRE)--May 11, 2004--Dow Jones & Company (NYSE: DJ) today reported April advertising volumes for its leading print publications.

Online Stock Market Trading Advertising linage, or volume, at The Wall Street Journal's U.S. edition increased 7.5% in April, with year-to-date linage up 6.6% (up 5.4% on a per issue basis). In the general advertising category at the Journal, April linage increased 14.5% on strong gains in travel, auto, insurance, professional services and health care advertising. In the Journal's technology category, linage decreased 30.6% in April with a modest increase in software advertising offset by declines in each other major technology ad category. The Journal's financial advertising increased 29.7% in April on strong gains in wholesale financial and tombstone advertising, which were partially offset by declines in retail financial advertising. Classified/Other linage increased 13.7% on gains in both real estate and other classified advertising.
At Barron's, national advertising pages increased 53.7% in April, with year-to-date pages up 29.6%, driven by strong increases in financial and auto advertising.

| Get Listed ADVERTISERS LINKS Free Today Search Company Research Symbol(s) Name From The Wall Street Journal and other Dow Jones Publications Left Go to story. Services aim to make mobile commerce more like online shopping. Go to story. Harvard aims to widen its M.B.A. program.

Stock Investing Course Internationally, The Wall Street Journal Europe's linage increased 68.9% in April, with year-to-date linage up 24.1% (up 22.6% on a per issue basis). The Asian Wall Street Journal's linage increased 12.6%, with year-to-date linage up 8.9% (up 7.5% on a per issue basis). Increases in the general, financial and classified advertising categories were the primary factors for the increase in advertising in April for both the European and Asian Journal.

Symbol(s) Name From The Wall Street Journal and other Dow Jones Publications Left YouTube star Marié Digby isn't what she appears to be. White House He' Thompson enters a crowded field of presidential candidates. Businesses build a niche by sending Web videos to TV sets.

Stock Market Game At Ottaway Newspapers, same property advertising linage rose 8.5% on increases in auto, real estate and other classified advertising. Year-to-date total linage at Ottaway was up 5.4% on a same property basis.

presents practical, yet highly imaginative strategies for investing, spending and saving. Smart Money everything from retirement planning to finding cheaper home insurance to getting a deal on a car to saving for a child's education. Smart Money provides an indispensable service for people who want the greatest return on their investments. A joint venture between Hearst Magazines and Dow Jones, SmartMoney draws on the resources of more than 500 Wall Street Journal reporters and editors in 28 bureaus around the globe, winning writers.

Stock Investing Game Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC of CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.

presents practical, yet highly imaginative strategies for investing, spending and saving. Smart Money everything from retirement planning to finding cheaper home insurance to getting a deal on a car to saving for a child's education. Smart Money provides an indispensable service for people who want the greatest return on their investments. A joint venture between Hearst Magazines and Dow Jones, SmartMoney draws on the resources of more than 500 Wall Street Journal reporters and editors in 28 bureaus around the globe, winning writers.

Journal Prime Rate Street Wall Dow Jones & Company 2004 Advertising Linage Percentage Increases
(Decreases) from 2003

 April Year to date Actual Per Issue Actual Per Issue ------ --------- ------ --------- THE WALL STREET JOURNAL General 14.5 (2.1) Technology (30.6) (9.5) Financial 29.7 42.3 Classified & Other 13.7 9.4 Total 7.5 7.5 6.6 5.4 THE WALL STREET JOURNAL EUROPE (1) 68.9 68.9 24.1 22.6 THE ASIAN WALL STREET JOURNAL (2) 12.6 12.6 8.9 7.5 OTTAWAY NEWSPAPERS, INC. (3) (excludes preprints) Daily 5.3 3.2 Non-Daily 22.9 15.9 Total 8.5 5.4 BARRON'S Nat'l Advertising Pages 53.7 53.7 29.6 29.6 2004 2003 2004 2003 Number of Issues: THE WALL STREET JOURNAL 22 22 85 84 THE WALL STREET JOURNAL EUROPE 20 20 84 83 THE ASIAN WALL STREET JOURNAL 21 21 83 82 BARRON'S 4 4 17 17 

Symbol(s) Name From The Wall Street Journal and other Dow Jones Publications Left The economy is a top concern for many voters. Nursing homes use antipsychotics to subdue residents. go to article Writer' A veteran union organizer faces a test of his strategy.

Stock Market News (1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures from the current and prior
year periods

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Dow Jones & Company
Investor Contacts:
Mark Donohue
Director, Investor Relations
609-520-5660
or
Media Contact:
Brigitte Trafford
Vice President, Corporate Communications
609-520-4110

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