E3: Financial Analyst Briefing
Online Stock Market Trading Los Angeles' Biltmore Hotel was home to Nintendo's E3
briefing for financial analysts this morning. Unlike yesterdays
media briefing, the focus here was more on Nintendo's strategies
for competition, and how it plans to sell games and systems rather
than the actual games and systems. Here's a recap.
- According to George Harrison, Nintendo plans to focus
purely on games in the next-generation, and is not make
multi-function media and entertainment device to compete with the
Xbox 360 and PlayStation 3.
- Nintendo admitted that it would be giving up on part of
entertainment in the living room, but believes that by
doing so they will acquire a significant savings in next-generation
development. Nintendo plans to use the savings to put forth
additional development, as well as additional
marketing.
- Harrison said that Nintendo is still moving towards the future
with online and Wi-Fi gaming, such as its free Wi-Fi gaming service
for the DS.
- It was confirmed that Nintendo is working with unspecified
partners to create a nationwide network of Nintendo DS hotspots in
the United States.
- Harrison said that it is important to cater to DS users because
the DS has been a strong seller for Nintendo, having sold 5 million
units worldwide since launch. Harrison noted that the DS has sold
twice as many units worldwide as the PSP from Sony.
- The success of Nintendogs in Japan was mentioned. 400,000 units
in less than a month, and 100,000 of those sales associated with
the purchase of a Nintendo DS.
- Reggie Fils-Aime joined Harrison, and the two mentioned the
Game Boy Micro. Harrison reiterated that the Game Boy Micro is
smaller than Apple's iPod Mini, and that the
design of the Game Boy Micro
could make it an ideal "fashion item," espically with
the changeable faceplates for the Game Boy Micro.
- Reggie said that Nintendo has high expectations for two
upcoming GameCube games: The Legend of Zelda: Twilight
Princess, and Pokmon XD: Gale of Darkness.
- Reggie said that Nintendo has been aggressive and outspoken in
protecting its intellectual
property, even from
past-generation games. Now, Nintendo plans to make a return on
their efforts through the game-download service of the
Revolution, which will include a large portion of Nintendo's
library all the way back to the Nintendo Entertainment
System.
The jump soundly beat Wall Street estimates. Analysts polled by Thomson Financial had expected an increase of 7.9 percent. Total sales for the month ended April 29 totaled $207.8 million, up 30 percent from $159.4 million in April 2005. For the year through the end of April, store sales were up 6 percent from last year, while net sales increased 20 percent to $657.3 million from $546. ago period.
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