Wall Street

HyperFeed's HTPX Ticker Plant Platform Selected by Susquehanna

Leading Trading Firm Selects HTPX to Manage, Process and Distribute Direct Exchange Data with Minimal Latency

CHICAGO--(BUSINESS WIRE)--July 26, 2004--As financial institutions continue to demand low latency access to direct exchange venues, HyperFeed Technologies, Inc. (NASDAQ:HYPR) today announced that HTPX, its flagship ticker plant, has been selected by the Susquehanna International Group of companies to provide equity and option data feeds for use in option trading activities. Susquehanna, one of the largest options market makers and specialist firms, signed an enterprise HTPX software license that will allow it to process direct exchange data with HyperFeed's full remote ticker plant and data management. Susquehanna will utilize HTPX in multiple offices throughout North America and Europe. HyperFeed is a leading provider of ticker plant technologies and managed data & hosting services to the financial community.
"To retain their competitive advantage, trading firms like Susquehanna need to acquire and utilize data faster than the competition," said Paul Pluschkell, president and chief executive officer of HyperFeed. "But in the quest for speed, many companies are finding a host of new costs and complexities associated with today's fast direct exchange connections. HyperFeed's HTPX gives them the best of all worlds: minimal latency, industry compatibility and lower costs."

At a time when rapidly increasing market data message rates are slowing down traditional delivery mechanisms and direct exchange complexities are taxing internal IT staffs, HTPX represents a significant leap forward in managed ticker plant deployment. The first stand-alone ticker plant to process 100,000 messages per second, HTPX all but eliminates the latency, scalability and cost challenges that have traditionally been associated with market data delivery.

With HTPX, Susquehanna is able to receive, process, utilize and distribute source-agnostic data from any direct source or consolidated provider. HyperFeed's data management features locally and remotely cleanse and manage raw exchange content while integrating corporate actions from trusted sources to ensure data integrity. HyperFeed's exchange approved entitlement system also removes the arduous task of keeping track of users and fulfills exchange reporting requirements.

"Susquehanna is always looking for innovative new technologies to make us more competitive while lowering our overall costs," said Dave Lenowitz, chief information officer at Susquehanna. "We expect HTPX to be easy to manage, and to provide out of the box integration with our existing trading systems and direct exchange data feeds."

Because HyperFeed maintains, cleanses and normalizes the direct exchange content going through HTPX, Susquehanna's development team can focus on higher value trading technology and algorithms instead of the many administration and maintenance challenges associated with an in-house ticker plant.

"This is a major client win for us," added Pluschkell. "With Susquehanna joining an HTPX client list already crowded with exchanges, our new business strategy is proving to be very effective. We look forward to a long and mutually prosperous relationship with them in helping to accelerate the creation of this new market."

About Susquehanna International Group, Inc.

The Susquehanna International Group of Companies (SIG), a leading institutional sales, research and market making firm, offers renowned execution expertise in listed, NASDAQ, Exchange Traded Funds (ETFs), options, program trading and American Depositary Receipts (ADRs). SIG also provides unbiased, differentiated equity research to the institutional asset management community. SIG encompasses a NASDAQ market making operation in over 3,000 stocks, is among the nation's largest option market makers and specialist in over 600 option classes, is the leading sector index options trading firm and is one of the largest liquidity providers in ETFs. SIG has offices in Bala Cynwyd, Boston, Chicago, Dublin, New York, Philadelphia, San Francisco and Sydney. For more information, please visit www.sig.com.

About HyperFeed Technologies, Inc.

HyperFeed Technologies, Inc. (NASDAQ: HYPR) provides high-performance software and enterprise services to process, transmit, distribute and manage market data. HyperFeed's market-leading software technology serves as a corporate-wide ticker plant, providing financial institutions with the flexibility and agility to control their own data sources and data content in a cost-effective manner.

HyperFeed's HTPX platform, comprising of HVAULT and HBOX products, is specifically designed to support real-time market data. Data management, data reporting and value-added services are used to deliver and access financial content with a minimal latency. Its software can be used with industry-leading APIs, third-party applications or online desktop solutions. HTPX has a flexible licensing model that can fulfill the needs of financial institutions, exchanges, content providers, re-distributors, channel partners and value-added resellers. HyperFeed provides hosted and fully managed ticker plant services from its fully redundant ticker plant systems. These services, known as HTPXm, are ideal for application and data vendors who wish to use state of the art ticker plant technology to support their clients.

In addition, a new global multicast network distribution service for real-time financial applications and content known as the Data Delivery Utility (DDU) was launched with SAVVIS Communications in December 2003. For the first time, with DDU, all publishers of financial content can rely on a local, data neutral partner to handle their data. Market data is aggregate with other forms of content in a raw or normalized fashion at the customer premise. Data-vendor agnostic, this utility delivers the information the customer wants directly from such key data sources as exchanges, content providers and other proprietary sources. www.hyperfeed.com

Safe Harbor Disclosure

The statements made herein that are not historical in nature are intended to be and are identified as "forward looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, particularly in reference to statements regarding our expectations, plans and objectives. Forward-looking statements may be impacted by a number of factors, risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Our filings with the Securities and Exchange Commission identify factors that could cause material differences. Among these factors are our ability to: i) fund our current and future business strategies either through continuing operations or external financing; ii) successfully attract, retain and integrate key employees; iii) compete successfully against competitive products and services; iv) deliver and maintain performance standards according to the terms and conditions of our customer contracts; v) maintain relationships with key suppliers and providers of market data; vi) maintain our existing customer base while diversifying the Company's presence in the financial institutional marketplace; vii) develop, complete and introduce new product and service initiatives in a timely manner and at competitive price and performance levels; viii) manage the timing of the development and introduction of new products or enhanced versions of existing products; ix) gain the market's acceptance of new products; x) respond to the effect of economic and business conditions generally. The Company cautions readers that forward-looking statements, including and without limitation, those relating to the Company's future business prospects, revenues, working capital, liquidity, income and margin are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated by the forward-looking statements due to any number of risk factors.

Contacts


HyperFeed Corporate Communications
Christine Colp, 312-913-2833
ccolp@hyperfeed.com
or
Scanlon Corporate Communications
Lonny White, 312-822-9299
lonny@scanloncc.com

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