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Online Stock Market Trading By Hartley Bernstein - Editor, StockPatrolA well-paid promoter has been creating a buzz for One Link 4 Travel, Inc. (OTCBB: OLKT). Investors would be well-advised to ignore the promotion and pay attention to the Company's financial reports.

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Stock Investing Game April 12, 2004 (AXcess News) A well-paid promoter has been creating a buzz for One Link 4 Travel, Inc. (OTCBB: OLKT). Investors would be well-advised to ignore the promotion and pay attention to the Company's financial reports--which reflect no operations or revenues.One Link 4 Travel, Inc. (OTCBB: OLKT) has garnered considerable support recently from "Wall Street." No, the financial community has not discovered this obscure over-the-counter company. A stock promoter, going by the name of "Wall Street," has been cluttering fax machines with a "Breaking News Alert" urging investors to buy shares of One Link 4 Travel.

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Stock Market News One Link says that it plans to establish "the world's first integrated, Internet-based distribution and financial settlement service for the international travel and tourism industry." So far, however, it has no track record. In its zeal to tout the stock, "Wall Street" ignores the fact that the Company has had no operating history or revenues. It also fails to mention that the Company's important valuable relationship, an alliance with the International Air Transport Association ("IATA"), an air industry trade association, may not even exist. IATA says that the deal was cancelled after One Link failed to meet necessary deadlines.

Stock Investing Basics Then again, "Wall Street" has one hundred thousand reasons to hype One Link - it was paid $100,000 to distribute the "Breaking News Alert."

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Stock Market Trading The Company faces serious obstacles, including a lack of cash, the absence of revenues, and, perhaps most significantly, the demise of its relationship with IATA.Despite these obstacles, the Company's Form 10-Q for the quarter ended September 30, 2004 predicted that there would be sufficient content to launch its service for travel agents in England, Ireland, and continental Europe in 2004. The Company also said that it had developed a pricing and marketing strategy and was seeing a high degree of interest in its product. In that regard, late last year the Company announced that Comtec (Europe) Ltd., a supplier of travel agency selling and management systems, would market One Link's services to travel agencies in the United Kingdom.

Stock Investing For Dummy So far in 2004, the Company has issued a series of press releases suggesting efforts to develop new relationships. On February 26, 2004, One Link announced a marketing and distribution agreement with CTEX Group covering hotels in the Caribbean. No terms of the agreement were disclosed.

Stock Market Crash The Company disclosed further developments on March 2nd, with a press release that claimed One Link had "completed the first stage of its on-line distribution system." The press release stated that Videcom International, an information technology company specializing in the travel industry, had successfully integrated its hotel reservation system into One Link's travel service. According to One Link, this will allow accommodation providers to gain global distribution to travel agencies through the One Link program. The Company recently declared completion of the second stage of its reservation and settlement system with "a proof of concept connection to a content aggregator." One Link claims that this will provide access to hotel chains and car rental companies throughout the world through one connection.

Stock Investing Tip First, however, doesn't One Link need to arrange for all of those accommodation providers, hotel chains and car rental agencies to provide that information? And don't the travel agencies have to agree to utilize the One Link system? Each of those steps could pose a formidable and time-consuming task - particularly without access to the IATA resources.

Stock Market Chart The Company also has announced plans to offer private rail travel information to travel agencies under an agreement with United Kingdom-based The Train Chartering Company, Inc. One Link says that this will allow travelers around the globe to book luxury, tourist and specialty trains, as well as private carriages for corporate and social events. Travel agents would also be able to book private aircraft, yachts and ships through the service.

Online Stock Investing The Company also announced a relationship with another United Kingdom-based company, Easy Auto Limited. Under that arrangement, travel agencies utilizing the One Link program would have access to cars in forty countries.Each of these agreements could provide valuable resources, but they reflect only a narrow spectrum of the travel industry, and One Link will certainly need to develop additional relationships with a wide range of accommodation and transportation providers if it plans to offer a broad-based flow of information to travel agencies. It also will have to establish a connection with established travel agencies who could utilize One Link's process to book reservations for their clients. All of this may give investors reason to believe that a potential business exists here - but the next Pay-Pal, the company "Wall Street" likened it to? Perhaps caution would be advisable until One Link is able to demonstrate the existence of viable relationships within the broader travel industry.

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Stock Investing For Beginner Having reviewed the Company's brief history, we can return to that "Breaking News Alert" from "Wall Street," which contains no notion of caution. Instead, "Wall Street" tells its readers that "[i]f you have not thrown down this page and called your broker already, you should do so now. You can not afford to miss this opportunity today."

Finance Journal Personal Frankly, we can understand the part about throwing down the page - but little else.

Stock Market Report "Wall Street" goes on to commend the Company's management for its "tremendous success in integration and travel." What is the nature of that experience? According to the Company's most recent Form 10-K, for the year ended December 31, 2002, the Company's Chief Executive Officer F. William Guerin, previously served as President of Orbit Network, Inc. (not to be confused with Orbitz, the widely-known online travel reservation service), a company that Mr. Guerin developed to provide travel suppliers with the ability to market their products electronically. Orbit was slated to merge with a public company called Surge Components (Pink Sheets: SRGE) in late 1998, but the deal was later cancelled.The December 31, 2002 Form 10-K also indicated that two individuals previously associated with IATA served on One Link's Board of Directors - Managing Director, Roger Emsley, and Chairman of the Board, Graeme Pearce. Their continued involvement with One Link could prove critical to any efforts to resurrect the Operating Agreement with IATA. At the time the Operating Agreement was executed, Graeme Pearce was designated as an IATA representative for purposes of the relationship and One Link was required to appoint Mr. Pearce, or another individual acceptable to IATA, to its Board of Directors. Consequently, Mr. Pearce's departure could prove fatal to any lingering hopes for that partnership.A consulting agreement between Mr. Emsley's business (Emsley Management Ltd) and a subsidiary of the Company expired on December 31, 2003. We could find no documents indicating whether that agreement was extended, or if Mr. Emsley continues as a member of the One Link Board. The Company has yet to file its Form 10-K for the year ended December 31, 2003, which would include an updated roster of directors and officers. One Link recently filed a Form NT-10K promising to file the delayed Form 10-K shortly. As the "Wall Street" news alert notes, the Company's auditors are Deloitte and Touche - the Manchester, England office. The Company, which is incorporated in Delaware, maintains its principal office in San Francisco, California and engages in some activities in the United Kingdom.

Finance Investing Stock Market "Wall Street" closes its pitch for the Company with this declaration:

Wall Street Journal Com This company has the smell of success and the ability to generate revenues quickly, without adding more overhead. This money is your's (sic) to keep, and you deserve it!!!!!

Stock Market Investing Advice We can agree that there is a distinct odor to the "Wall Street" alert, even if these other claims remain unsubstantiated. That report has one other odd characteristic- it never mentions One Link by name, and instead refers to the Company, time after time, by its stock trading symbol, OLKT. That makes sense, of course, since Wall Street's singular agenda appears to be hawking stock.

Street Trader Wall And why not. "Wall Street" admits that it received $100,000 from "Wall Street PR" to research and distribute the report. The alert suggests little in the way of "research" and nothing that could be mistaken for balanced analysis. Consequently, we can only assume that the full $100,000 was paid for distributing this shameless tout sheet to unsuspecting investors. The "Breaking News Alert" also assured its readers that neither "Wall Street" nor Wall Street PR" would "buy or sell shares in the open market at any time during or around the time this report is published." In other words, they're not about to be reckless and spend their $100,000 on One Link stock.

Indian Stock Market Of course, that did not preclude the person or entity that paid the $100,000 from selling One Link shares once the market responded to this unabashed promotion.Unfortunately, the promotion seems to have worked. On March 31, 2004, One Link common stock opened at a price of 90 cents a share and closed at $1.04, on volume of 87,700 shares. The following day, April 1st, it opened at $1.01 and closed at $1, with 62,683 shares traded. On April 2nd, the date that appears on the "Wall Street" alert, volume spiked to 101,600, while shares traded between 98 cents and $1.02. Then, on April 5th, the first trading day after we received the faxed alert, volume soared to 594,084 shares, and prices ranged from $1 to $1.18. Trading volume remained high on April 6th - at 169,970 - as the stock sold at prices between $1.03 and $1.15.

Stock Investing Advice "Wall Street" did not provide any identifying information for "Wall Street PR" - no names, telephone or address. Our search of the Internet uncovered an investor relations firm called Wall Street PR located in Sugarland, Texas. We contacted the firm and were advised that they do not represent One Link. In fact, the representative we spoke with went to great lengths to distance his firm from this promotion.

Free Journal Street Wall Who could blame him?

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