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Macromedia Announces Flash Content Contest Winners at 3GSM World Congress 2005

Cannes, France - February 14, 2005 - Macromedia (Nasdaq: MACR) today announced its mobile Flash developer community is expanding rapidly and developing award-winning work, as evidenced by the winners of the Macromedia Flash Content Contest at 3GSM World Congress 2005. NYC Traffic was selected as the Grand Prize Winner in addition to eight category winners, all of which demonstrate the ease of use and power of Flash applications for mobile devices.
The contest took place in conjunction with the Macromedia Mobile Developer Program, which supports wireless developers and other content professionals worldwide who are interested in mobilizing their Flash and non-Flash assets. Developers in the program have access to a broad range of services and information to help them design, develop, and market Flash applications and content for wireless mobile devices, including mobile-specific tools and content development kits, training, and support. To join the Macromedia Mobile Developer Program, please visit http://www.macromedia.com/mobile/.

Online Stock Market Trading This is just the beginning. Our developer program membership has accelerated with the recent excitement and business opportunity around mobile. Were working with some great developers, like AIR Media, who is doing innovative work with its community gaming applications, said David Fleck, director of developer programs for Macromedia. Were expecting the number of program participants to grow exponentially over the next year given our recent deal with Nokia, which pools Forum Nokia's 1.8 million registered developers with our more than one million existing Flash developers.

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Stock Investing Course Flash for mobile provides an excellent presentation layer, integrates seamlessly into our rapid development infrastructure, and is scalable across a wide range of devices, said Don Harris, CEO, AIR Media. The capabilities of Flash enable AIR Media to extend branded mobile applications with a new user experience to carriers and handsets that are sure to capture millions of subscribers around the world.

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Stock Market Game The Flash Content Contest winners are listed below, by category. To view the winning applications, please visit http://www.macromedia.com/mobile/gallery/.

Flash Animation While Flash itself isnt a new technology, its uses are growing more and more helpful for todays web marketer. Flash is a 2D animation application owned by Adobe and used effectively for product demos, rich sales presentations, tutorials, tours and interactive games. Developers can make a Flash piece as basic or as complex as desired, integrating audio, video, guided play....

Stock Investing Game Grand Prize Winner and Best Business & Productivity Application: Justin Everett-Church created NYC Traffic, an interactive Flash mobile application to view live traffic at a number of Manhattan intersections.

A high performance connection developed by Apple. Also known as IEEE 1394. Handles data transfer at a rate of 400Mbs making it ideal for video transfer from a camcorder to your PC. Flash (relating to Computing) A software program designed by Macromedia to deliver animation and interactive content over the web. The Flash player is available freely over the internet and will normally install itself as an add on to your browser, so that flash movies display properly in your browser window.

Journal Prime Rate Street Wall Most Innovative Use of Flash Lite: iShop Pro, from SmartWorlds Giuseppe Taibi, is a powerful mobile Flash application that lets shoppers quickly and easily compare prices, read reviews, and find product comparisons. iShop Pro also integrates with Amazon.com XML web services and is available in English, Japanese, French, and German.

A high performance connection developed by Apple. Also known as IEEE 1394. Handles data transfer at a rate of 400Mbs making it ideal for video transfer from a camcorder to your PC. Flash (relating to Computing) A software program designed by Macromedia to deliver animation and interactive content over the web. The Flash player is available freely over the internet and will normally install itself as an add on to your browser, so that flash movies display properly in your browser window.

Stock Market News Best Game: With Cryptic Capers, Indiagames Vishal Gondal wanted to create a visually rich experience for the user, coupled with an engaging game play. As a leading global mobile content publisher on other platforms, Indiagames recognized and used Flash as a perfect new technology to achieve quicker development, compelling graphics, and platform-independent content.

Stock Investing Basics Best Interactive Content: Jochen Geiger of webstudio e.k. created VfB Soccer, a feature-rich application that keeps mobile users up to date with the latest news, scheduled matches, and player info for the VfB Soccer team based in Stuttgart, Germany. The application also includes a mini soccer game for users to test their skills. Flash provided Geiger with the runtime environment to rapidly develop multimedia content and applications for mobile handsets with varying operating systems, processors, and screen sizes.

Stock Investing Software Best Educational Application: Tan Gek Hua created the Travelers Language Survival Guide. With the power of Flash, Gek Hua created a mobile, easy-to-use guide that pronounces nine common phrases from seven different languages and provides simulated video clips and captions for each phrase. The application lives on the device for immediate access at any time.

Stock Market Trading Best Business Application: Stock Portfolio, developed by Nick Gerig of Flash Cell Ltd., is a sophisticated Flash application that lets mobile users receive personalized and near real-time snapshots of stocks. It also provides an extra level of detail and functionality for more advanced users.

Stock Investing For Dummy Best Productivity Application: Mobile TV Guide, created by Jermaine Anderson, allows UK TV viewers to access weekly program listings on their mobile phones. Users can also send alerts to friends and set reminders for a particular program.

Stock Market Crash Best Animation: Smashing Ideas Andreas Heim created the fun animation known as 2001. This two-minute cartoon, complete with music and sound effects, shows you what could happen if youre a determined astronaut in search of a snack from a very tall vending machine. As an experienced Flash developer, Heim was able to save time and money by leveraging his existing Flash expertise and multimedia assets.

Stock Investing Tip Best Overall Use of Macromedia Flash: Floogle SMS extends the Google SMS service with a Macromedia Flash front end. Mads Bjerre created the Floogle SMS application to send queries to Google services from a mobile phone.

Stock Market Chart ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.

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