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Fidelity Assets And Local.com Partner To Enable Real-Time Online Connection Between Home Buyers, Sellers And Realtors
Partnership Enriches Local Search For Home Buyers

Los Angeles and Irvine, CA, January 30, 2006 Fidelity Assets, a highly specialized online marketing and advertising company offering search engine marketing strategies for the exclusive use of real estate agents, today announces a strategic partnership with Local.com, a leading local search engine. The partnership enables real-time connections between home buyers and sellers who are conducting searches on Local.com, and over 500,000 real estate agents and mortgage brokers around the nation, including major metropolitan areas such as Los Angeles, Seattle, San Francisco, New York, Chicago and Washington, DC.
Local.com is a premier online destination for consumers looking for information on local real estate, said Andy Steuer, CEO of Fidelity Assets. Our real-time lead generation functionality combined with Local.coms content will help consumers make informed decisions about their local real estate market, and instantly connect with a real estate or mortgage professional who can help them act on those decisions. Were glad that Local.com shares our enthusiasm for helping home buyers and sellers make the most of their time online.

Online Stock Market Trading Local.com aims to become the premier local search destination through partnerships with successful industry leaders like Fidelity Assets. Local.com provides over 16 million business listings to over 6 million unique monthly visitors.

"They are looking for strategic deals and they are not interested in hearing how bad it is on Wall Street, " Moelis said. Chuck Ward, chairman of Lazard Asset Management Group, and Peter Weinberg, a partner with "boutique" investment bank Perella Weinberg Partners, agreed that the U.S. economic downturn would likely be a short one. "We are just starting to see the slide in the economy and I think that will play out over six months, " Ward said.

Stock Investing Course Real estate and mortgage listings are popular searches by Local.com consumers, said Rob Luskey, director of strategic alliances at Local.com. We look forward to working with Fidelity Assets, a source of relevant local content and resources for our users. This new partnership allows our users to connect directly with real estate professionals, and further strengthens our position as a leading local search engine.

Stock Market Game According to the National Association of Realtors, seventy-seven percent of all home seekers use the Internet to find their new home. Billions of dollars in real estate advertising will continue to shift online over the next three years. With their Web Traffic service, Fidelity Assets has established itself as a leader in search engine marketing for realtors and mortgage brokers. By using highly-refined campaign management tools to leverage traffic from Google, AOL, Yahoo!, MSN and now Local.com, Fidelity Assets helps their clients to promote their listings or their websites and target buyers and sellers who are actively searching for real estate in their geographical area. Fidelitys Web Leads service enables their clients to target home buyer and seller prospects who are using the Internet to research home buying and selling. Traffic is directed to a page that is personalized for each of their clients, where buyers and sellers can request more information. Each prospect is the agents exclusive property and will never be re-sold to another agent.

This format does not enable buyers and sellers to transact online through eBay, and eBay Feedback is not available for this type of transaction.

Stock Investing Game About Fidelity Assets

4.2. Asset Receipt and Inspection 4.2.1. After the close of an auction in which Buyer has the highest bid, Buyer is required to make arrangements to pay for the goods and to take delivery of shipment of Seller's Listed assets. If a buyer refuses shipment of merchandise upon arrival at their location, the buyer is responsible for the associated shipping charges. Except as otherwise stated in writing by the Company, all assets are sold "as is, where is."

Journal Prime Rate Street Wall Fidelity Assets is a leading provider of search engine solutions designed exclusively for real estate brokers and agents, and mortgage brokers. Through its suite of search engine marketing solutions, Web Traffic and Web Leads, Fidelity Assets is dedicated to offering real estate professionals personalized marketing campaigns that utilize Google, Yahoo, MSN and AOL to capture targeted high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance based and services are priced according to the number of visitors and leads generated by the campaign.

Lily Caswell, manager of the Oxford Oxfam bookshop, one of the first to take part in online book selling, "We can sell books online through AbeBooks that wouldn't have a market on the high street. Typically this would be a specialist, rare or highly sought after book, which can command a higher price online than if sold in a high street store. For example we've had buyers from Korea, Australia and the US."

Stock Market News About Interchange

Stock Investing Basics Interchange Corporation (NASDAQ: INCX) owns and operates Local.com (www.local.com), a leading local-search engine powered by the company's proprietary Keyword DNA and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

Stock Investing Software The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

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Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Stock Investing For Dummy Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statements.

Stock Market Crash Source: Interchange

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