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Jumpstart Automotive Media Partners with Revenue Science

The Jumpstart Auto Channel Includes NADAguides.com Vehix.com, Automotive.com, and Consumer Guide Automotive

SAN FRANCISCO September 22, 2005 - Jumpstart Automotive Media, Inc., who has partnered with leading automotive web publishers to aggregate the largest audience of online car shoppers, has joined with Revenue Science, Inc., the global standard in behavioral targeting, to provide the largest opportunity for automotive advertisers to behaviorally target in-market car shoppers.
Jumpstarts Auto Channel, which includes Vehix.com, Automotive.com, NADAguides.com, and Consumer Guide Automotive, reaches a monthly audience of more than 5 million in-market car buyers, enabling automotive advertisers to maximize reach and target the highest-quality customers in the automotive space. The agreement with Revenue Science will enable car makers and dealers to target advertiser-defined segments of this audience with both broad-based and customized advertising campaigns and be able to serve ads out of context, an important consideration for the automotive category where demand puts enormous pressure on contextual inventory.

Online Stock Market Trading The growth of online automotive ad dollars has increased requests from marketers for new, cost-effective ways to reach our high-quality automotive audience and Revenue Science gives us a powerful new capability to meet that demand, said Mitch Lowe, CEO of Jumpstart Automotive Media, Inc. We met with several potential behavioral targeting partners and Revenue Science emerged as the clear choice due to the companys superior technology and its smart, experienced people who demonstrated a real understanding of our specific needs.

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Stock Investing Course Revenue Science established leadership in the automotive category early on and were pleased that we can continue to build on that with Jumpstart, said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. The Jumpstart Auto Channel contains some of the most well-known and highly regarded automotive website brands on the internet. Behavioral targeting will help advertisers leverage those brands in a whole new way.

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Stock Investing Game Lowe will be appearing on a panel at Revenue Sciences OMMA East Conference & Expo workshop, Behavioral Targeting and the Automotive IndustryA Perfect Match, on September 28, at the New York Marriott Marquis, where he will discuss how Jumpstart is using behavioral targeting as well as how companies in other industries can apply this experience. The panel will also feature Michael Winter, media director for Beyond Interactive and Anna Papadopoulos, Interactive Media Director for Euro RSCG 4D.

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Stock Market News Jumpstart Automotive Media, Inc. partners with leading web publishers to create the largest community of online car shoppers. Jumpstarts targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, Automotive.com, Google, Yahoo and eBay. For more information, visit www.JumpstartAutomotiveMedia.com.

Stock Investing Basics About Revenue Science, Inc.

Stock Investing Software Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Sciences clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Jumpstart Automotive Media, and others. For more information, visit www.revenuescience.com.

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