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Lenovo to Launch its Own Brand of Computers

Online Stock Market Trading By Randy Chen

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Stock Investing Course (AXcess News) Hong Kong - China's giant computer manufacturer, Lenovo Group Ltd, is set to launch its own brand ofnotebook and desktop computers and while analysts believe it will have a tough time convincing consumers to buy Lenovo brand PCs, itsfeatures may prove them wrong.

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Stock Market Game At a new product debut yesterday, Lenovo said it was set to launch its Lenovo brand of notebook and desktop PCs in Taiwan next month.

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Stock Investing Game Since acquiring IBMs PC manufacturing business, Lenovo has become the world's third largest computer maker. The company announced Thursday that it would launch Lenovo brand computers in 10 cities, including New York and Paris, marking its first move outside China in a more competitive world market.

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Journal Prime Rate Street Wall Lenovo executives in Taiwan would not disclose the models and prices Lenovo will bring to Taiwan. But said the company won't join the price war in the local notebook market, which started in the third quarter of last year and saw vendors pushing portable computers priced below NT$20,000 ($395 dollars).

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Stock Market News Lenovo's tactic in launching its own brand of PCs is to offer models with stylish design and the latest features, which Lenovo believes will tempt PC buyers most.

Stock Investing Basics To further differentiate from the Think brand, which includes ThinkPad notebooks and ThinkCenter desktops inherited from IBM Corp's ailing PC unit in May of last year, the Lenovo brand will be geared toward the consumer segment rather than mid- and large-sized enterprises, a company executive explained.

Stock Investing Software Lenovo faces an anti-China technology market when it comes to consumers who prefer to buy computers made in the west and technology analysts believe that Lenovo is going to have a hard time convincing Chinese consumers otherwise.

Stock Market Trading In Hong Kong trading Friday, Lenovo shares dropped following the news of its planned Lenovo-brand of notebook and desktop computers launch. Lenovo's stock closed 2.3 percent lower at HK$3.25.

Stock Investing For Dummy Lenovo brand PCs will be competing against Asustek and Acer PCs, the nation's top-two notebook brands which are low-cost computers.

Stock Market Crash Lenovo increased its global computer shipments to 13.9 million units last year, up from 4.3 million a year earlier, according to the latest preliminary results from ISuppli Corp.

Stock Investing Tip In the fourth quarter, Lenovo's 4.4 million units accounted for 7 percent of global shipments. The company's shipments grew 242 percent in the fourth quarter from a year earlier, the research firm said.

Stock Market Chart While Lenovo is moving into its own brand of PCS in the second quarter, the real market lies ahead in the third quarter when most PCs are bought. So Lenovo is likely to hold prices up until then before lower notebook and desktop computer prices to gain a larger market share.

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