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AOL Launches National Ad Campaign For Aol.com

Next Generation Broadband Portal 'Now Open to Everyone'; AOL.COM Campaign Taps Search, Online and Offline Media to Reach Today's Web Users

New York, NY, October 10 -- AOL has launched a nationwide ad campaign for AOL.com, focusing on the immediacy, breadth of programming and features on this new, next generation, high-speed Web portal.
The AOL.com campaign leverages both traditional and online media based on their ability to reach consumers, stimulate their engagement, drive and monetize traffic and measure performance. The online medium - through search engine optimization and search engine marketing as well as traditional online advertising - comprises the majority of the advertising budget.

Online Stock Market Trading The effort is designed to highlight specific features of AOL.com and is organized around four key themes: Entertainment (AOL Music, Moviefone, AOL Radio, AOL Sports, AOL Television and more); Finding news and information (AOL Search, Video News, Video On Demand, Video Search and more); Convenience and getting things done (AOL CityGuide, AOL Living, inStore, MapQuest and more); and Connecting with others (E-mail, AIM, AOL Pictures and more).

Stock Investing Course According to Kevin Conroy, Executive Vice President, AOL Media Networks, "This campaign reaches web users where they are - online. With a changing media landscape, a multi-pronged approach, which also includes print, broadcast and outdoor billboards will more effectively reach today's consumer. And, by linking to our wide range of best-in-class programming and functionality, we're connecting consumers directly with the value that matters most to them within our new AOL.com portal experience."

Stock Market Game To create and implement the campaign, AOL is working with Carat Fusion on Search Engine Optimization and Search Engine Marketing; Atmosphere BBDO for online creative and OMD for online media; and The Martin Agency with Initiative on Offline advertising. This multi-faceted ad campaign is intended to attract new users to AOL.com and motivate AOL's existing audience to visit AOL.com websites. The online ads, created by Atmosphere BBDO, began running in August and focus on specific content areas to build awareness and take viewers directly into AOL.com with one click. These ads will run through year-end on more than 100 websites, ranging from larger, integrated buys on websites like CNET or eBay to category specific buys on sites like theStreet.com or iFilm. A sampling of the online advertising can be seen here:

Rebekka is a visual artist and photographer from Iceland. She was named the “Web’s Top Photographer” by the Wall Street Journal and recently shot an ad campaign for Toyota’s hybrid car Prius.

Stock Investing Game Entertainment:

Advanced ad campaign reporting Click for rmation No Yes Frequent reports include total impressions (number of times your ad campaign was viewed); total clicks; top performing keywords; total conversions, conversion rate, and cost per conversion; CTR (click thru rate); average CPC (cost per click); and average position. Regular ad campaign monitoring by an expert analyst Yes Yes

Journal Prime Rate Street Wall (http://www.pointroll.com/PointRoll/AdDemo/AOLBroadband/AOL_Entertainment_300ld7.asp)

service marketing campaign, your ValueTraffic marketing analyst creates ads, tracks the ad's performance, and periodically modifies your marketing campaign in order to get you the most relevant web site traffic. You also receive weekly statistics reports that allow you to monitor your ad campaign.

Stock Market News Finding News and Information:

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Stock Investing Software Convenience and Getting Things Done:

Stock Market Trading (http://extranet.atmospherebbdo.com/aol_audience_open/2005/050930/travel/no_intro/travel_300x250.html)

Stock Investing For Dummy Connecting with Others:

Stock Market Crash (http://www.pointroll.com/PointRoll/AdDemo/AOLBroadband/AOL_2GB_300ld7.asp)

Stock Investing Tip The offline campaign, created by The Martin Agency, begins with an ad illustrating AOL emerging from behind the curtain, and goes on to address specific content areas. The ads are designed to capture the attention of those who may not be online every day. They will run in several Time Inc. magazines through year-end, in USA Today every week, and on billboards in New York, Los Angeles and Washington, D.C.

Stock Market Chart In addition, AOL is renewing its marketing and advertising relationship with Infinity Broadcasting, which includes content integrations across at least 30 stations, produced programming spots for Moviefone and AOL City Guide, and high frequency advertising across the top 10 DMA's through year-end.

Online Stock Investing And, Hill Holliday and Marden Kane have been engaged to develop the "Win What You Want Now" Sweepstakes/Instant Win Game around the AOL.com launch focusing on the immediacy of on-demand programming, and accessing anything you want whenever you want it.

Stock Market Crash Of The AOL.com portal brings virtually all of AOL's programming formerly available only to AOL members out onto the web for free. It also offers free email and new video and video search capabilities. The AOL.com portal and the network of AOL brands including the AIM, Netscape, MapQuest and Moviefone services reaches a total of 112 million unique users each month.* BBDO New York continues as AOR for the AOL subscription service.

Stock Investing For Beginner About America Online, Inc. America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX) Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. * Source: comScore Media Metrix, August 2005

Finance Journal Personal Source: AOL

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