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U.S. Advertising Expenditure Totals $102.4 Billion For First Nine Months Of 2004, Reports Tns Media Intelligence/CMR
Olympics and Political Ad Spending Contributes $2.3 billion

Online Stock Market Trading NEW YORK, NY, November 29, 2004 - Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003, according to data released today by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information.

The majority of Spindletop's revenue is derived from natural gas. The Company reported that gas sales in the first nine months of 2005 were $2, 903, 000 compared to $2, 264, 000 for the same period in 2004, an increase of approximately $639, 000. Average gas prices for production sold in the first nine months of 2005 was $5.77 per Mcf compared to $5.32 per Mcf in 2004.

Stock Investing Course "Throughout 2004, the advertising market has experienced steady, healthy growth with increases in all three quarters," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR, a division of TNS, the world's second largest market information company. "As we forecasted earlier in the year, third quarter spending for the Olympics and the political season elevated the volume of overall dollars brought into the advertising market."
Ad Spending by Media
Almost all of the media measured by TNS Media Intelligence/CMR experienced growth throughout the first nine months of the year, with Local Newspapers leading in total dollar spending at $17.7 billion, up 6.6 percent over the same time period in 2003. Spending in the automotive, home furnishings/appliances and clothing/department stores categories helped propel the growth in this medium. Network TV, the second highest medium for ad dollars spent, totaled $16.4 billion, up 14 percent in part due to Olympic spending in the third quarter of 2004.

has reported financial earnings results for the first three quarters (9 months) of its current fiscal year, which ends in March. For the first nine months of the fiscal year, the company reports are earnings increase of 22%, with pretax profit at 26.5 billion yen (US$255.6 million). Square Enix's net profit was 13.5 billion yen (US$130.2 million), and the company's sales were 73 billion yen (US$704 million).

Stock Market Game Nearly half of the media monitored by TNS Media Intelligence/CMR exhibited double digit year-over-year percentage growth, with the Internet continuing its steady rise, up 25.8 percent to $5.5 billion. Other media showing strong year-over-year growth include Outdoor, National Syndication, Cable TV, Local Magazines and Consumer Magazines.

Corporate failures totaled 985 cases last month, compared with 744 cases registered in June in 2006.Debts left behind by insolvent companies fell 12.2 percent from a year ago to 336.43 billion yen ($2.76 billion).All industries registered a rise in bankruptcies compared to the same month a year earlier, with the construction and retail industries recording their highest number of business failures since April 2005.In the first half of the year, 5, 394 bankruptcies were registered, up 16.6 % from the same period a year earlier. Debts fell to 2.573 trillion yen ($21.09 billion), down 8.3 % compared to the first half of 2006.

Stock Investing Game Ad Spending by Media: Jan-Sept. 2004 vs. Jan-Sept 2003¹

MEDIA Jan-Sept 2003 (Millions) Jan-Sept 2004 (Millions) % Change NEWSPAPERS (LOCAL) $16,649.5 $17,752.4 6.6% NETWORK TV $14,438.2 $16,463.1 14.0% CONSUMER MAGAZINES2 $13,524.3 $14,879.0 10.0% SPOT TV3 $11,284.0 $12,343.3 9.4% CABLE TV4 $9,035.2 $10,489.5 16.1% INTERNET $4,446.1 $5,593.2 25.8% LOCAL RADIO5 $5,357.1 $5,457.0 1.9% B-TO-B MAGAZINES $3,802.7 $3,859.5 1.5% SYNDICATION - NATIONAL $2,471.0 $2,898.5 17.3% HISPANIC MEDIA6 $2,726.3 $2,872.6 5.4% NATIONAL NEWSPAPERS $2,238.4 $2,454.6 9.7% OUTDOOR $2,041.5 $2,400.8 17.6% NATIONAL SPOT RADIO $1,924.6 $1,875.1 -2.6% FSI's7 $1,017.2 $1,065.4 4.7% SUNDAY MAGAZINES $974.7 $1,053.1 8.0% NETWORK RADIO $735.0 $754.2 2.6% LOCAL MAGAZINES $234.3 $258.5 10.3% TOTAL8 $92,899.9 $102,469.6 10.3%

Source: TNS Media Intelligence/CMR
¹ Figures are based on the TNS Media Intelligence/CMR Stradegy2 multimedia ad expenditure database across all TNSMI/CMR measured media, including: Network TV, Spot TV, Cable TV, Syndication, Hispanic Network TV, Consumer Magazines, Sunday Magazines, Local Magazines (31 publications), Hispanic Magazines, Newspapers (local and national), Hispanic Newspapers, Network Radio, Spot Radio, Local Radio, Internet and Outdoor. Figures do not contain public service announcement (PSA) data.
² Consumer Magazine data reflects the June 2004 PIB restatement
³ Spot TV figures do not include Hispanic Spot TV data.
⁴ Cable TV figures based on 43 networks.
⁵ Radio includes expenditures for 35 markets in the U.S provided by Miller Kaplan.
⁶ Hispanic Media includes expenditures from Hispanic TV (Univision, Telemundo, Telefutura and Galavision), Hispanic Spot TV, Hispanic Magazines and Newspapers.
⁷ FSI data represents distribution costs only.
⁸ The sum of the individual media may differ from the grand total due to rounding.

Online travel spending in the U.S. during the 2005 holiday season (November 1 through December 31, 2005) totaled $8.6 billion, percent increase on last year. Last year U.S. consumers spent $7.4 billion during this period, according to comScore Networks. For the full year consumers spent $60.9 billion, percent increase on the previous year. Total Internet spending for the full year 2005, including travel, reached $143.2 billion, up 22 percent over the $117.2 billion spent online in 2004.

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Ad Spending by Advertiser
The top 10 advertisers for the first nine months of 2004 spent $12.6 billion to communicate their messages to the marketplace, a 6.8 percent increase from the same time period in 2003.

Credit card holders will transfer a total balance of 1.9 billion over the next six months in order ro take advantage of deals, a report has found.

Stock Market News Procter & Gamble led in spending with a total of $2.1 billion, a 6.7 percent increase. While P&G utilized all major media for their messages, the company spent a good portion of its budget with Network TV, Cable and Consumer Magazines.

Stock Investing Basics Other advertisers exhibiting strong spending include General Motors, whose advertising activity totaled $1.9 billion and Time Warner with a total of $1.3 billion.

Stock Investing Software Nearly all of the top 10 ad spenders exhibited some level of growth, with Verizon Communications and General Motors posting double digit year-over-year gains at 21.8 percent and 14.6 percent respectively. Verizon's promotion of its wireless and Internet services helped fuel its strong growth.

Stock Market Trading Top Ten Ad Spenders: Jan-Sept 2004 vs. Jan-Sept 2003⁹

COMPANY Jan-Sept 2003 (Millions) Jan-Sept 2004 (Millions) % CHANGE PROCTER & GAMBLE CO $1,996.7 $2,131.2 6.7% GENERAL MOTORS CORP $1,737.1 $1,990.3 14.6% TIME WARNER INC $1,349.8 $1,345.0 -0.4% DAIMLERCHRYSLER AG $1,178.9 $1,219.6 3.4% VERIZON COMMUNICATIONS INC $935.1 $1,138.6 21.8% FORD MOTOR CO $1,090.8 $1,083.5 -0.7% WALT DISNEY CO $1,042.3 $1,079.3 3.5% JOHNSON & JOHNSON $906.4 $933.8 3.0% SBC COMMUNICATIONS INC $833.6 $916.4 9.9% ALTRIA GROUP INC $796.6 $836.5 5.0% TOTAL $11,867.4 $12,674.2 6.8%

Source: TNS Media Intelligence/CMR
⁹ Figures do not contain FSI or public service announcement (PSA) data.

Stock Investing For Dummy 2004 Summer Olympics
Total television advertising revenue for the 2004 Summer Olympics reached $1.55 billion, an increase of $255 million versus the 2000 Sydney games. "In an era characterized by audience fragmentation, advertisers recognize the value of advertising during high-profile, must-see events such as the Olympics," continued Fredericks. Network TV accounted for $1.17 billion of spending on the Games while $93 million was allocated to Cable networks. Local TV stations took in an additional $285 million in ad revenue.

Stock Market Crash On the NBC network broadcasts, a collection of 160 different advertisers aired commercial messages during the 16 days of coverage. The top five Network TV sponsors, ranked on spending, were General Motors, Coca-Cola, Anheuser-Busch, Visa and AT&T Wireless.

Stock Investing Tip Top Five Ad Spenders on NBC Telecasts of 2004 Summer Olympics

Company Total Spending GENERAL MOTORS CORP $106 million COCA-COLA CO $62 million ANHEUSER-BUSCH COS INC $54 million VISA USA INC $46 million AT&T WIRELESS SERVICES INC $44 million

Stock Market Chart Political Spending
According to TNSMI/Campaign Media Analysis Group, a TNS Media Intelligence/CMR company, $767 million was spent on political and issue advocacy television messages for the first nine months of 2004. "This has been an unprecedented election from an advertising standpoint," noted Evan Tracey, chief operating officer of TNSMI/Campaign Media Analysis Group. "The new campaign finance laws, which some said would hinder the advertising industry, have actually increased the total spent and allowed for a significant increase in early political ad spending."

Online Stock Investing From January to September 2004, the Bush/Cheney campaign and pro-Republican groups spent $156.4 million for their messages. The Kerry/Edwards campaign and pro-Democrat groups spent $253.8 million. Spending on other elections and ballot initiatives, along with spending by issue advocacy groups totaled $356.8 million.

Stock Market Crash Of Political Spending: January - September 2004

Sponsor Total TV Spending Bush/Cheney Campaign $145.5 million Kerry/Edwards Campaign $105.3 million Pro-Republican Groups $10.9 million Pro-Democrat Groups $148.5 million Other Political and Issue Advocacy Groups $356.8 million Grand Total $767.0 million

Source: TNSMI/Campaign Media Analysis Group

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As released on November 1st, the total spending for political messages in 2004 is projected to exceed $1.45 billion. The advertising activity that occurred in October and early November will be reported in the upcoming TNSMI/CMR full year press release.

Finance Journal Personal About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than two million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Stock Market Report Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com.

Finance Investing Stock Market About TNS Media Intelligence/CMAG
TNSMI/Campaign Media Analysis Group is the leading provider of advertising tracking and analysis of political, public affairs and issue advocacy advertising. It is a TNS Media Intelligence/CMR company. For further information, please visit http://www.tnsmi-cmag.com.

Wall Street Journal Com About TNS
TNS is one of the world's leading providers of market information. The company delivers strategic market measurement, analysis, insight and advice to many of the world's largest organizations and most recognized brands. TNS's research helps its clients better understand the needs and wants of their customers, and its capabilities span market segmentation, advertising and communications, new product development, brand performance and stakeholder management. The company is also one of the leading providers of social and political polling. From its global network that spans 70 countries who together conduct research in more than 110 countries, TNS allows for local expertise and knowledge to be combined together with internationally consistent information and analysis.

Stock Market Investing Advice TNS is listed on the London Stock Exchange (TNN) and is a trade mark of Taylor Nelson Sofres plc. Further information can be found on http://www.tns-global.com.

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