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Alibaba Raises the Stakes with Yahoo China Search Engine

Online Stock Market Trading By Randy Chen

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Stock Investing Course (AXcess News) Hong Kong - Google (Nasdaq: GOOG) with a 19% market share of China's search market will have to play catch up to Alibaba, which is 40% owned by Yahoo! (Nasdaq: YHOO), in a deal where Alibaba took control of Yahoo! China and now controls a 32% share of the Chinese search engine market.

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Stock Market Game Based in Hangzhou, a town southwest of Shanghai, Alibaba controls Yahoo! China, 3721.com and Yisou.com. It is the largest e-commerce portal in China as well as thesecond largestin online search, next to Baidu.com (Nasdaq: BIDU), which controls 37% of the market.

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Stock Investing Game Ma Yun, chairman and chief executive officer of Alibaba, said the top priority for Yahoo in China is to build the best search engine for the Chinese community.

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Journal Prime Rate Street Wall Ma told reporters at a press conference, "From today onwards, in China Yahoo means a search engine and a search engine means Yahoo."

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Stock Market News Alibaba hopes to use the well-known search engine's brand to attract even more e-commerce customers.

Stock Investing Basics Ma said Alibaba intends on investing nearly all of the $1 billion in cash Yahoo! paid for its stake in the company into Yahoo! China's search engine. Ma said an additional 5,000 servers are planned for this year. Yahoo! had already put 2,000 servers in China when it set up operations there.

Stock Investing Software The refocus on the search engine business underlines a growing desire by Alibaba to build an Internet empire in the Chinese community. Alibaba already has 9 million registered users across its e-commerce sector and hopes to capitalize on that.

Stock Market Trading With Google recently formalizing its China operations and Microsoft Corp. (Nasdaq: MSFT) beefing up its MSN search organization in China Alibaba will be facing stiff competition.

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