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CompUSA Boosts Targeted Sales with RealTime Media Promotional Program and Prepaid Cards from Ecount

One of the Nation's Leading Retailers Dramatically Improves Effectiveness of Promotional Programs by Rewarding Sales Associates with Prepaid Cards from Ecount When They Sell Specific Products

Online Stock Market Trading CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--Aug. 16, 2004-- Ecount, the stored value and prepaid experts, today announced that CompUSA, one of the nation's leading retailers and resellers of personal computer-related products and services, is enjoying a spectacular increase in the effectiveness of its targeted product promotional efforts thanks to a unique incentive designed by RealTime Media around Ecount's Visa(R)-branded prepaid cards.
The incentive program runs through 2005, and is CompUSA's first use of prepaid cards for an incentive program. Here's how this innovative program works: Every time a CompUSA team member sells a targeted product, they logon to CompUSA's intranet, and enter the sales ticket. With every sales receipt entered, the CompUSA team member gets a chance to try their luck and have some fun with an online instant win, scratch-off style game that offers up to $250 in cash prizes per sale. Every ticket is a winner, and every time they win, the extra cash is applied immediately to their Ecount Visa-branded prepaid card.

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Stock Investing Course "This is a cutting-edge program that solves the major issues with employee incentive programs," says Daniel Perrone, CompUSA's Director of Consumer Services. "It has proven to be substantially more effective than traditional methods of incenting. We are now consistently motivating team members to learn about and sell the targeted products, because they get their cash incentives instantly, can withdraw them at any Plus(R) ATM, or spend them everywhere Visa debit cards are accepted. Before this promotion, it was tough for them to take an interest in targeted products, because there weren't extra cash incentives tied to selling them. But, given the choice between earning their normal commission versus earning their commission plus an extra $2 to $250 for every sale, well, that's something they remember."

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Stock Market Game Motivating their sales professionals even further, CompUSA team leaders can track their team's sales performance online, in real time. Individual team members can also view their sales history online, so they always know when and how much they've won. Installation and deployment of the promotion was turn-key, as the software is provided as an Internet-based hosted application service. All that was required of CompUSA to participate was an Internet connection and a computer with a Web browser.

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Stock Investing Game "CompUSA needed a program to help their sales team stay motivated," says Jodi L. Kerr, Sr. Director, New Business Development of RealTime Media. "Our customized scratch and win game provides an interactive way for each sales person to win additional rewards for their sales while providing them with an incentive to keep coming back for more."

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Journal Prime Rate Street Wall Currently, CompUSA is using the instant win incentive program to promote sales of digital services, including dial-up and broadband Internet, and the Motorola products necessary to power the services (such as Motorola Home Networking Routers and cards, and Motorola Cable Modems). DirecTV and DirecPC satellite TV and Internet services are also targeted. Thanks to the overwhelming success of this initial foray, plans to target digital music services, virtual hard drives, local telephone service, voice-over-IP, Internet telephony, home security, and satellite radio are in the works.

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Stock Market News "This is one of our most exciting and successful partner programs ever," says Matt Gillin, CEO of Ecount. "The sales momentum is continuous, because new $2 and $250 winners appear every day, and the CompUSA team members love it. They get access to the cash instantly through their personal Ecount prepaid cards, and complete buy-in occurs because everyone is a winner, and everyone has the same chance to win the big prize - $250."

Stock Investing Basics ABOUT COMPUSA

Stock Investing Software CompUSA, Inc. is one of the nation's leading retailers and resellers of technology products and services. CompUSA now offers its customers a complete lifestyle solution with the recent addition of a digital entertainment department, blending its expertise in technology and home entertainment for a one-stop solution. CompUSA currently operates 226 CompUSA Superstores in over 90 major metropolitan markets across the United States and Puerto Rico that serve retail, small-to-medium businesses, corporate, government and education customers and includes technical service departments. Many of the stores include classroom-training facilities. CompUSA also operates a web site that offers an assortment of over 120,000 items at www.compusa.com.

Stock Market Trading ABOUT REALTIME MEDIA

Stock Investing For Dummy RealTime Media combines creativity, technology, and regulatory expertise to create highly effective, compliance-based marketing (CBM) programs for Fortune 500 companies. Calling upon a series of patented tools and methodologies, RealTime Media can quickly and effectively launch these compliance-based marketing programs for corporate clients or their advertising agencies. Our expertise enables us to manage every aspect of the project from creative concept, to design and production, to administration of all legal aspects ... including complete reporting and fulfillment services on the backend.

Stock Market Crash ABOUT ECOUNT

Stock Investing Tip Ecount provides products and services that enable organizations to easily and electronically move cash to employees and consumers in order to motivate, compensate and reward. The company's technology replaces paper-based checks, coupons and other manual payment systems with high-impact, branded stored-value solutions that enable companies to "brand cash" and more efficiently and cost-effectively distribute payments. Ecount's solutions have powered incentive, compensation and promotional programs for some of the world's leading corporations, including Verizon, Dell and Ford. For more information, please visit www.ecount.com.

Stock Market Chart NOTE TO PRESS:

Online Stock Investing Comprehensive resources are available for this story, including product photographs, executive interviews and more. Please contact Renee Rozniatoski at Gregory FCA Communications Inc., at 610-642-8253, or Renee@GregoryFCA.com.

Stock Market Crash Of Contacts

Stock Investing For Beginner
Ecount, Conshohocken
Company Contact:
610-941-4600
www.Ecount.com
or
Gregory FCA Communications Inc., Ardmore
Press contact:
Renee Rozniatoski, 610-642-8253
Renee@GregoryFCA.com

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