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ITV, the Largest Commercial Television Network in the UK, Selects AdBureau, Accipiter's Hosted Online Ad Management Solution

AdBureau To Help ITV Serve More Than 180 Million Targeted Ads Per Month to Its Online Users

Online Stock Market Trading RALEIGH, N.C. & LONDON--(BUSINESS WIRE)--July 15, 2004-- Accipiter Solutions, Inc. has today announced that ITV, the UK's largest commercial television network, selected its AdBureau hosted ad management solution. After evaluating many other ad serving solutions on the market, ITV selected Accipiter due to its continued excellence in product innovations, strong customer support and account management, and overall value.
According to Colin Elms, head of online publishing for ITV, Accipiter excelled in all of the major categories ITV used to search for the ideal online ad management solution. Elms was initially drawn to Accipiter's commitment to innovative product offerings and advanced technologies. AdBureau's ability to support multiple rich media formats such as audio, video, flash, and more, as well as the product's real-time reporting and forecasting capabilities will allow ITV to increase CPM opportunities and ad inventory.

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Stock Investing Course "Not only is Accipiter at the forefront of online ad management technology, but they make a point of building strong relationships with their customers," says Elms. "A key factor in our decision to move to AdBureau was the high quality of customer support and account management we received from the Accipiter team."

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Stock Market Game With the advent of reality TV and audience participation programmes, there is an increasing demand to provide audience interaction across multiple media venues, namely through Web site tie-ins. As a result, ITV has become increasingly reliant upon a strong online presence to support its television audience. With AdBureau, ITV has been able to boost its online ad programme by serving targeted ads to millions of visitors with a minimum amount of implementation time and effort required.

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Stock Investing Game "By offering such extensive product capabilities and value-added service with AdBureau, we are enabling ITV to seamlessly outsource its online ad programme quickly and economically," observes Mike Keaton, Accipiter's director of European operations. "As a television broadcasting company, ITV is in a unique position to find more innovative and effective ways to reach its target audience. AdBureau will allow them to generate more advertising inventory and create new revenue opportunities for the company and its advertisers."

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Stock Market News ITV is the biggest commercial television network in the UK, broadcasting the most talked about television and making a major contribution to the UK's culture, economy and communities. The ITV network consists of three major stations, ITV1, ITV2, and the ITV News Channel. ITV1 is the most popular commercial television channel in Britain, watched on average by 45 million people every week. ITV1 has a section of its day dedicated to children's programmes, called CiTV. ITV2 launched on 7 December 1998 and is ITV's younger entertainment channel. The ITV News Channel puts the drama back into news: trusted presenters breaking stories first and leading with agenda-setting interviews. For more information, please visit www.itv.com/about.

Stock Investing Basics About Accipiter

Stock Investing Software Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com.

Stock Market Trading AdBureau is a trademark of Accipiter Solutions, Inc. Other product and company names herein may be trademarks of their respective owners.

Stock Investing For Dummy Contacts

Stock Market Crash
SRK Communications for Accipiter
Media:
Shawn Ramsey-Kroboth, 919-359-0947
or 919-621-0737 (Mobile)
shawn@srkcommunications.com
or
ITV Sales
Head of Online Publishing:
Colin Elms, +44 207 396 6332
colin.elms@itv.com

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