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Revenue Science Hosts Behavioral Targeting Workshop at Interactive Advertising World

New York September 17, 2004 - Revenue Science, the leader in providing behaviorally-targeted audiences for Web advertising, will be hosting a workshop titled Real World Results with Behavioral Targeting at Interactive Advertising World. Held in the Millennium Broadway Hotel in New York, the seminar runs from 10:45 to 11:30 on both Monday, September 20 and Tuesday, September 21, and is free to both conference attendees and exhibit hall guests. Register at www.iadworld.net.
The workshop provides an overview on Behavioral Targeting and why it is quickly becoming a crucial part of every marketers online advertising strategy. Attendees will learn best practices for maximizing online dollars with behavioral targeting while reaching more of the right audience with every campaign. In addition, industry experts including Riley McDonough, VP of Advertising Sales, ESPN.com; Walker Jacobs, VP of Media Sales, Reuters; Shauna Monkman, VP of Global Online Advertising, FT.com; Cameron Yuill, VP of Partner Marketing, Cendant Travel Distribution Services; and Michael Zimbalist, Executive Director, Online Publishers Association will discuss real-world results they are generating for advertisers.

* WHAT: Real World Results with Behavioral Targeting Workshop


* WHO: Hosted by Revenue Science


* WHERE: Interactive Advertising World
Millennium Broadway Hotel
145 West 44th Street, New York, NY
Room 304


* WHEN: 10:45 am Septmber 20 and 21


* WHY: For advertisers and marketers who want to gain a competitive edge for better results with their online advertising initiatives.

About Revenue Science, Inc.

Revenue Science, Inc. is the leader in behavioral targeting for Web advertising. Revenue Science grows ad revenue for Web media publishers by finding, evaluating, and delivering customized Web audience segments that represent prime customer targets for advertisers. Revenue Science audience segments are delivered on-demand, over the Internet, and priced on an exclusive performance driven basis that completely eliminates risk for customers. The company's primary clients are leading Web publishers including The Wall Street Journal Online at WSJ.com, Marketwatch.com, Reuters.com, FinancialTimes.com, ESPN.com, and Kelley Blue Book; and advertisers include Fortune 500 companies from technology, telecommunications, healthcare, travel, finance and many other industries.

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