Wall Street

WashingtonPost.Newsweek Interactive Selects Revenue Science Audience Search (TM) For Behavioral Targeting Services

Audience-Based Advertising to Generate New Revenue Opportunities for Leading News Web Site

New York September 20, 2004 - Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it now provides behavioral targeting services to Washingtonpost. Newsweek interactive (WPNI), the new media and electronic publishing subsidiary of The Washington Post Company. Through these services, WPNI creates and sells a new class of premium ad packages that enable advertisers to connect directly with target audiences on washingtonpost.com.
WPNI will benefit from using Revenue Science's industry-leading Audience Search behavioral targeting capabilities by selling distinct audience segments with known reach and quality on a campaign basis. As a result, the company will have high-value inventory to offer advertisers who want to explore creative and alternative ways of reaching their target audiences.

Online Stock Market Trading "Audience Search behavioral targeting will allow our advertisers to reach their target audience in a highly measurable way based on how our users actually experience the site," said Caroline Little, CEO and Publisher, Washingtonpost.Newsweek Interactive. "This new approach to advertising takes full advantage of the fact that the Web is an addressable medium, which is especially relevant for reaching consumers effectively."

The Fathead marks appearing on this Web site including, but not limited to FATHEAD®, REAL. BIG.®, ARE YOU FAN ENOUGH ^TM, REAL. BIG. FATHEAD^TM, PUT UP OR SHUT UP^TM, FATHEAD^TM, FATHEAD.COM^TM, OWN THE WALL^TM and the respective logos, emblems, or service marks of Fathead LLC.

Stock Investing Course "WPNI has a history of embracing new online advertising developments to leverage its affluent, educated, and influential audience," said Bill Gossman, President and CEO of Revenue Science. "We are excited to help such a respected media company implement audience-based advertising to drive additional revenue opportunities through behavioral targeting, in order to deliver the value of that audience to advertisers in the most powerful way possible."

Working with CNP Bay Area to determine map coverage, the Classified Concepts team plots all weekly real estate listings from each paper on the same map. Accessible from all CNP Newspapers' websites, the interactive map includes added features such as multiple search fields, driving directions, stop route planning. A new way for newspaper groups to enhance readership and revenue with the same dynamic classifieds, partnerships like this one and the recent McClatchy agreement are revolutionizing the classified industry.

Stock Market Game Behavioral-based targeting is a growing trend in Web advertising and washingtonpost.com joins an impressive list of leading online publishers that have activated behavioral targeting services from Revenue Science including Marketwatch.com and The Wall Street Journal Online at WSJ.com, Reuters, Financial Times, ESPN, and Kelley Blue Book.

MeetExpo is an interactive solution to extend your convention, user conference, or partner expo to a worldwide web audience.

Stock Investing Game About Revenue Science, Inc.

In search of the perfect kids science toys You can find them and other science toys in the science toys for kids category.

Journal Prime Rate Street Wall Revenue Science, Inc. is the leading provider of behaviorally targeted audiences for Web advertising. Revenue Science delivers the highest-quality audiences with the most effective reach, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy with Audience Search technology to enable custom campaigns on the fly, powerful inventory management tools, performance-based pricing that eliminates risk and the RAMPTM full-service methodology. Revenue Science clients are leading Web publishers including The Wall Street Journal Online at WSJ.com, MarketWatch, Reuters, Financial Times.com, Edmunds.com, Kelley Blue Book and ESPN.com; and advertisers include Fortune 500 companies in technology, telecommunications, healthcare, travel, and finance. For more information, visit www.revenuescience.com

The Carnegie Science Center and Sports Works are great kids' museums for rainy days. degree theatre, submarine tour, a huge miniature railroad, kitchen theatre, planetarium, and many other exhibits, activities, and theatres. The Sports Works Center is part of the Science Center, but located across the street. It has many fun things to do, such as a rock wall, miniature golf, and trampoline, and explains the science of each activity.

Stock Market News About WPNI

Stock Investing Basics Washingtonpost.Newsweek Interactive is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to develop the company's editorial products and businesses on the Internet and across all electronic content delivery platforms. WPNI's flagship products include washingtonpost.com and Newsweek on MSNBC.com. The company is headquartered in Arlington, VA.

[ Comment, Edit or Article Submission ]