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JupiterResearch Sees Bright Future for Online Travel

Online Stock Market Trading JupiterResearch, a division of Jupitermedia Corporation, announced today that new research entitled "Market Forecast Report, Travel 2004" finds that the U.S. online travel market has grown at a fast pace over the last year, totaling $54 billion in 2004, or 23% of travel purchased. The online market is projected to grow to $91 billion in 2009, or 33% of travel purchased.

The future of the British retail market is not looking as bright as optimists had expected with a decline in spending on credit cards.

Stock Investing Course Sales are growing for both online agencies such as Orbitz, Expedia and Travelocity, as well as supplier Web sites, with supplier sites capturing the majority of the online market. In this highly price-sensitive industry, search engines are becoming a critical part of the marketing mix: more consumers are prompted to visit travel sites as a result of a search than through any other media source.

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Stock Market Game Findings of this JupiterResearch forecast include: in 2004 airline tickets remain the largest online leisure travel revenue category, representing $23.3 billion in revenue; over $11.6 billion in hotel revenue was booked by consumers in 2004; supplier Web sites will continue to increase their share of the market, increasing from 56% of online leisure travel revenue in 2004 to 60% by 2009; airlines and car rental companies will lead the charge in increasing direct online share; and new booking tools and increased compliance will drive the online managed travel market to $32 billion by 2009.

As expected, purchase items for online Christmas shoppers are likely to be gifts, followed by holiday travel arrangements. Interestingly, 70% of respondents said that they can be easily distracted while Christmas shopping on the high street and frequently end up buying items for themselves as well. Encouragingly for online advertisers, 16% of respondents felt that they would be even more likely to shop around and treat themselves as well when shopping online, reinforcing the notion that internet users are increasingly receptive and responsive to online advertising.

Stock Investing Game "We're seeing steady growth across all segments of the online travel industry," said Diane Clarkson, Analyst at JupiterResearch. "Both business and leisure travelers are booking a growing percentage of their travel online, and search is having an increasing influence on their research and purchase behavior. In this competitive market, the online travel industry must ensure that search is at the forefront of their marketing strategy," added Clarkson.

The advent of the online provider has changed the way we bank. Instead of having to queue up in your high street branch, you can now manage your money online. You can do everything from transferring your money, to setting up Direct Debits online, as well as checking your balance. And it%š not just online providers that offer this service. Most high street banks offer online banking too.

Journal Prime Rate Street Wall The complete findings of this forecast are immediately available to JupiterResearch clients online. For more information on the forecast or JupiterResearch's Travel research service please contact Kieran Kelly, Vice President of Global Sales and Client Services at 1-800-481-1212 or researchsales@jupitermedia.com.

Groople (www.groople.com), the leader in group travel planning, has partnered with Go10000, a travel focused development and hosting firm, to bring to market a new group collaboration site for the travel space. GroopVine will provide the solution to the complex communication and booking problems group travel planning can create. Enhancing the online travel space by combining the key elements of social networking such as invitations, forums, messaging, photos and video posting, with the best in online travel booking, GroopVine is the only place for group travelers to shop, plan and book together online.

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